JERODD TAYLOR (OWNER)

Jerodd Taylor represents the “Commitment” out of the 3 C’s in the company’s goals.

His primary focus is to ensure the company stays committed to doing great business in order to deliver best in class services to its members and staff. Jerodd provides the strategic vision of the organization.

He brings 10+ years of Corporate & Real Estate experience and another +7 years in financial consulting to adult family homes across southeastern WI. Jerodd’s background emphasizes the fiscal responsibility and keen insight to the local real estate market required to ensure the longevity of the organization.

Educationally, Jerodd holds both a Bachelors & Masters degree in Accounting from UW-Whitewater, an MBA from Marquette, and he is also a Certified Public Accountant. These attributes ensure a mutually beneficial relationship between Roots Residential and its various funding sources.

ZEATHA FONDON (Executive Office Manager)

Zeatha Fondon represents the “Heartbeat” of our Company.

Zeatha is responsible for enhancing executive’s effectiveness by providing information management support. Zeatha manages our Corporate Headquarters in our Downtown Racine office. She brings 20+ years of Customer Support Leadership experience from the fields of Pharmaceuticals and Warehousing. Zeatha’s ability to collect and analyze information allows her to conserve the valuable time of our executives. With her abundance of experience and contacts, Zeatha has the ability to coordinate and organize projects timely. Zeatha studied Criminal Justice at the University of Wisconsin Oshkosh. In her spare time, she enjoys being the host at family gatherings with her husband Jimmie.”